“Home Staging is the act of preparing a home for sale” so the buyer can mentally see themselves living there.
Another question that I hear all the time is: “Do all houses need to be Staged?
All houses need to be staged prior to sale, if you want to sell for top dollar and be in the market for a short time. 90% of buyers cannot imagine themselves in the house that doesn’t show well. Buyers are looking for that show home feeling.
Why are we so closed to the idea of investing on maximizing the return on something for most of us is our most valuable asset (our house)?
Staging has nothing to do with a Seller’s taste and a lot to do with the buyer’s wants. So the Seller and the Real Estate Agent/Realtor would need to answer the question- who the buyers are and what they want and look for in the specific area or neighborhood- and package and merchandise the house (i.e. Stage the home), accordingly.
I went to an open house a few days ago in the most desirable neighborhood in my city. The architecture and curb appeal of the house was stunning. Unfortunately the interior decorating and furnishings were decades old not to mention the cracks in the walls ”screaming fix me”. First thing you notice as you walk thru the main entrance, is that the home feels unwelcoming, and with all that’s going on in this home you don’t see its true beauty (cathedral ceilings, columns, large rooms and beautiful kitchen). What happened to highlighting Real Estate (almost 8, 000 sq. feet of Real Estate?). And that is what Staging would do-highlight Real Estate and not the old furniture, bad accessories and clutter in the home. After all that is what the buyer wants to buy, the house and not a Seller’s bad choice of decor.
Spaces “speak” to us and this property speaks “old and not well kept. But I highly doubt that this house appeals to the young families who wants to make it a home.
So yes, Staging is needed, if you want to sell quick and for top dollar!
As a seller you cannot afford to not Stage because your online photos will stand out (which means more showings and more traffic-therefore more offers, your house will sell faster, and for higher profit. Therefore you will get your Return on your Staging investment back-at least a 200% return and up to 576% of it.
Renee Gignac, ISRP
Owner and Lead Designer of Decor Innovations Design